Real and effective leaders todayfrom the executive suite to the assembly linequietly and consistently follow what Dr. Eich has identi?ed as the Eight Essentials of Effective Leadership. True leaders know how to make ethical judgments in the face of real-world challenges, and recognize what it takes to win loyalty and respect, motivate through passion, develop positive relationships and enhance open communication. Real Leaders Dont Boss is an easy-to-understand, practical guide to leadership in the workplace and in life that can help anyone grasp what it takes to inspire, motivate and lead. With the help of real-life stories and advice from top leaders, Ritch Eich teaches how, with the right direction and guidance, real leaders quietly stand back and, no matter the economic conditions, observe as others achieve success, which creates their own successes. About the Author :- One of the leadership fields preeminent experts, Dr. Ritch K. Eich has spent the last four decades studying the philosophies and fundamentals of true leaders. Hes worked with many world leaders, from Howard Holmes (Jiffy Mix) to Tom Monaghan (Dominos Pizza founder) to Charles Walgreen, Jr. (Walgreen Drug Stores). He is founder and president of Eich Associated, a strategic branding, marketing, communication and management coaching firm; an adjunct professor at California Lutheran University; a frequent speaker and blogger on leadership and marketing; and a columnist for various business and professional publications.