The New Art Of Negotiating
You negotiate every day of your life. Whether you are closing a business deal, asking your employer for a raise or simply persuading your child to do his homework, everything is a negotiation. Written by Gerard Nierenberg and Henry Calero, world-renowned experts in the field, The New Art of Negotiating introduces you to the many crucial skills involved in effective negotiation. Early in their careers, Nierenberg and Calero made a revolutionary discovery: Negotiation does not have to be an adversarial process that ends in victory for one party and defeat for the other. By having a clear understanding of each party's goals, you can steer clear of the common obstacles that derail most deals. The New Art of Negotiation provides the author's proven strategies for avoiding these pitfalls in our fast-changing, high-pressured world. You will learn how to analyse your opponent's motivation, negotiate toward mutually satisfying terms, learn from your opponent's body language and much more. Throughout, the authors will guide you in successful applying their famous 'everybody wins' tactics.
