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The Icfai University Press On Learning From Failur
Corporate failures and corporate scandals create a sensation in the community and people are drawn to such news like bees. In fact, scandals get noticed by more people than successes do and the former are retained in public memory for a much longer time than does the achievement of great milestones or the receipt of awards and certifications. Maintaining a positive corporate reputation is not just to do with maintaining good public relations. It has a lot to do with sound and ethical business practices, retaining a sustained focus on continuously contributing value to the community, while, at the same time, returning a profit to the shareholders, not so much to add to the shareholders??? wealth than to ensure the sustainability of the business. Based on the spate of recent corporate failures as well as a few old ones (some of which date back to three centuries), the book makes an attempt to present the key contributing factors of corporate failures. Business leaders, entrepreneurs, and students and teachers of business management may find this book interesting.