Trump Never Give Up tells the stories of Trump's biggest challenges, lowest moments and worst mistakes and how he overcame them and turned them into successes. Each chapter includes a dramatic, inspiring story from Trump's career, wisdom, pep talks, inspiration and advice that everyone can relate to, with additional coaching tips from adversity research expert Paul Stoltz Table of Contents: Acknowledgments Foreword by. Michael Sexton, Trump University Introduction. What Goes Through My Mind When I Hear the Word No The Lowest Moment in My Life and How I Fought Back: A Billion Dollars in the Hole Failure is Not Permanent: Wholeness and the Art of the Comeback The Apprentice Was Supposed to Be a Big Mistake: Get the Best Advice You Can, Then Trust Your Gut Is This a Blip or a Catastrophe? Be Prepared for Things That Happen Outside Your Game Plan I Love a Good Fight: The Trump SoHo Hotel Condominium Watch Out For Brain Cramps: Keep The Big Picture In Mind Expect Problems and You'll Be Ready When They Come: Getting Trump Tower off the Ground When the Other Side Expects a Duel, Offer a Partnership: Trump International Golf Links Scotland How I Persuade People: Turning No's into Yes's Sometimes You Have to Swallow Your Pride: Trump International Hotel and Tower, New York Courage Isn't The Absence of Fear, It's The Conquering of Fear Be Passionate: It's the Only Way to Move Mountains If You See Big Problems, Look for Big Opportunities: Transforming a Dilapidated Neighborhood into a World-Class Hot Spot Cultivate a Sense of Discovery: A Letter From My Kindergarten Teacher Know When to Cut Your Losses (or Why I Refuse to Believe Richard Branson is Wealthy if He Owns an Airline): Trump Shuttle If You Think You Can Complete a 6-Year Project in 6 Months - You Probably Can: Wollman Rink, Central Park, NYC Don't Watch Life From The Sidelines Don't Let Fear Stop You - Even in Front of Millions of People: Doubts Will Continue to Surface, Even after You've Made up Your Mind to Go Forward Sometimes You Have to Start Over: Dubai I Told My Friend He Was A Big Time Loser: The Power of Focus Defending the Flag When Your Wardrobe Malfunctions in Front of 10,000 People - Make It Part of Your Act: Two Public Speaking Screw-ups A Lesson From The Apprentice: Never Quit Don't Get Complacent - Thinking You're Foolproof is a Good Way to Set Yourself up for a Big Mistake: How New Trump Projects Happen Only in New York - This City Will Serve up Problems and Solutions You Won't Find Anywhere Else Enemies Can Turn into Friends: The Hilton Hotel in Atlantic City How to De-Stress You Will Be Attacked for Trying to Change Anything: Mar-a-Lago Set the Record Straight Do Give Up On Complainers Be Patient: You May Have to Wait 30 Years for a Deal to Pay Off Get Motivated by Hearing No: Turn a Negative into a Positive The Turnaround Always Starts with Creative, Positive Thinking: 1200 Foreclosed Apartments in Cincinnati Get the Most From Every Day How Would I Look with a Shaved Head? WrestleMania When You're Attacked, Bite Back: A Book and 5 Billion dollars Lawsuit Prime Real Estate Falls into the Pacific - Now What? Trump National Golf Course in Palos Verdes, CA Where Others Fail - There's Your Opportunity: A Wall Street Story Appendix A - Trump's Top Ten List for Success Appendix B - Trump's Rules for Negotiating