बी.वाय.पाध्ये पब्लिसिटी ह्या मुंबईतील नामवंत जाहिरात संस्थेची यशस्वी वाटचाल शब्दबद्ध करण्याचा हा प्रामाणिक प्रयत्न आहे. बीवायपी ह्या तीन अक्षरांनी महाराष्ट्रातील जाहिरातदारांच्या मनात आदराचे स्थान प्राप्त केलेले आहे. विजय पाध्ये हे बी.वाय.पाध्येंचे चिरंजीव. त्यांच्या गेल्या ५० वर्षांच्या प्रदीर्घ अनुभवांची ही शिदोरी म्हणजे जणू जाहिरातविश्वाच्या अभ्यासकांसाठी सोप्या शब्दांतील मार्गदर्शनच! व्यक्तिगत व व्यावसायिक जीवन सहजपणेे एकमेकात एकजीव झाल्याने ते संपन्न, समृद्ध व प्रेरणादायी कसे झाले हे वाचकांपुढे उलगडणारी स्मरणयात्रा.B. Y. Padhye publicity is most reputed, reliable and leading advertising agency in Mumbai since 1959. The author Vijay Padhye is son of its founder Late B. Y. Padhye with extensive experience of 50 years. This is his honest attempt to present BYP’s story and success journey. The book is filled with touching, inspiring and humorous anecdotes unfolding his memorable days in B. Y. P. Vijay Padhye's practical advice have helped hundreds of his clients and advertisers. This is a book exclusively for all commercial artists, who wants to know the secrets of running an advertising agency in today's world. Various topics explained well in this book will be a source of great knowledge to every reader. Vijay Padhye's unique approach to interpersonal relationships and professional empowerment gives you the tools to balance your personal and professional life. This book" BYP, VIP Ani Mee" is printed on glossy paper with lots of colourful pictures. Grab the book now!