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The Bomber Mafia-A Story Set in War
The Bomber Mafia is a case study in how dreams go awry. When some shiny new idea drops from the heavens, it does not land softly in our laps. It lands hard, on the ground, and shatters.' In the years before the Second World War, in a sleepy air force base in central Alabama, a small group of renegade pilots put forth a radical idea. What if we made bombing so accurate that wars could be fought entirely from the air? What if we could make the brutal clashes between armies on the ground a thing of the past? This book tells the story of what happened when that dream was put to the test. The Bomber Mafia follows the stories of a reclusive Dutch genius and his homemade computer, Winston Churchill's forbidding best friend, a team of pyromaniacal chemists at Harvard, a brilliant pilot who sang vaudeville tunes to his crew, and the bomber commander, Curtis Emerson LeMay, who would order the bloodiest attack of the Second World War. In this tale of innovation and obsession, Gladwell asks: what happens when technology and best intentions collide in the heat of war? And what is the price of progress?
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Blink-the Power Of Thinking Without Thinking
In Blink: The Power Of Thinking Without Thinking, Malcolm Gladwell explores the depths of human intuition and how anyone can develop the ability to make quick, yet accurate decisions. These decisions are termed as snap judgements in the book, and the author makes a case for how snap judgements can be more efficient than reasoned decisions, which require deliberation. The author terms the instinctive side of our mind as the adaptive unconscious. This is the part of the brain that we use for rapid cognition, and for quickly picking out the finer details that matter from among a host of variables. Blink: The Power Of Thinking Without Thinking isn’t just about the analysis of this phenomenon. Malcolm Gladwell reveals the secret behind using the power of snap judgements in everyday life. He also attempts to detail the different kinds of situations where these decisions are a bad idea, such as the shooting of Amadou Diallo in 1999. Another phenomenon that the author talks about is called thin slicing. This is the ability to cut out a slice of relevant information from amidst the chaos of information, which presents itself in the first instant that a decision needs to be made. Through studies, he highlights the truth behind whether experts make their best decisions based on instinct or if information analysis still trumps the former. Conclusions in this book are put forward through a diverse set of examples. The power of intuition is attributed to specific events, like when artists can tell if a historic artifact is fake within an instant, or how a commander used World War II technology to out-maneuver the collective strength of the US armed forces. About Malcolm Gladwell Malcolm Gladwell is a journalist, speaker and bestselling author whose work explores academic findings on psychology, sociology and social psychology. His other books include The Tipping Point: How Little Things Make a Big Difference, What The Dog Saw: And Other Adventures and David and Goliath: Underdogs, Misfits, and the Art of Battling Giants. Malcolm Gladwell’s writing process revolves around the analysis, interpretation and representation of valuable research. He has earned a place in the minds of his readers as a credible source by shunning personal opinion, and instead relying on research findings to tell the story. As his work tends to rely on scientific research, one of his greatest strengths is his ability to talk about scientific data in a way that anyone can understand. Malcolm Gladwell was born in Hampshire, England and from the age of 6 he has spent most of his life in Ontario, Canada, where his family relocated. He was recognized for the second-highest form of honour for merit in his country, by being appointed to the Order of Canada.
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David & Goliath : Underdogs, Misfits and the Art o
Why do underdogs succeed so much more than they should? How do the weak outsmart the strong? In David and Goliath Malcolm Gladwell takes us on a scintillating and surprising journey to uncover the hidden dynamics that shape the balance of power between the small and the mighty. From the conflicts in Northern Ireland, through the tactics of civil rights leaders and the problem of privilege, Gladwell demonstrates how terribly we misunderstand the true meaning of advantage and disadvantage. When is a traumatic childhood a good thing? How can a disability leave someone better off? And do you really want your child to go to the best school he or she can get into? Drawing on the stories of remarkable underdogs, history, science, psychology and his unparalleled ability to make the connections other miss, David and Goliath is a brilliant, illuminating book that overturns conventional thinking and brings home the incredible leverage of the unexpected.
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The Tipping Point
It's a book about change. In particular, it's a book that presents a new way of understanding why change so often happens as quickly and as unexpectedly as it does. For example, why did crime drop so dramatically in New York City in the mid-1990's? How does a novel written by an unknown author end up as national bestseller? Why do teens smoke in greater and greater numbers, when every single person in the country knows that cigarettes kill? Why is word-of-mouth so powerful? What makes TV shows like Sesame Street so good at teaching kids how to read? I think the answer to all those questions is the same. It's that ideas and behavior and messages and products sometimes behave just like outbreaks of infectious disease. They are social epidemics. The Tipping Point is an examination of the social epidemics
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Blink
This Book is all About those moments when we know something without knowing why. Here Malcolm one of the world's most original thinkers, explorers the phenomenon of blink showing how a snap judgement can be far more effective than a cautious decision.