The Difficulty of being Good

Gurcharan Das is an Indian author, columnist, and commentator. Six Indian publications carry regular columns by him. He also writes periodically for international publications. Gurcharan Das has been writing since he finished college and his books include The East India Company: The World's Most Powerful Corporation, Arthashastra: The Science of Wealth, India Unbound, The Elephant Paradigm India Wrestles With Change, Merchants of Tamilakam: Pioneers of International Trade, and A Fine Family: A Novel. His writing, mainly non-fiction, explores every facet of India, from its ancient past to current times. He has also written a work of fiction called A Fine Family. Gurcharan Das was born in 1943 in Lyallpur in the current Pakistani province of Punjab. After the Partition, his family moved to India. Gurcharan Das studied at Harvard University. He graduated with Honors in Philosophy. He later attended the Advanced Management program of Harvard Business School, where he is featured in three case studies. He has been the CEO of Procter & Gamble, India, and Vice President of Procter & Gamble, Far East. Later, he was Vice President and Managing Director of Procter & Gamble, Worldwide. After a 30 year career spanning six countries, he took early retirement in 1995 and became a full time writer. Currently his regular columns are featured in six Indian publications which includes Times Of India and five other publications in Hindi and regional languages. He also writes guest columns for Times magazine, New York Times, Financial Times, and The Wall Street Journal.