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You, Inc The Art of Selling Yourself
HARRY BECKWITH heads Beckwith Partners, a marketing firm that advises twenty-three Fortune 200 clients and dozens of venture-capitalized start-ups on branding and posi-tioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. His four bestselling books have been translated into twenty-three languages.CHRISTINE CLIFFORD BECKWITH, also of Beckwith Partners, is an award-winning international speaker. The former senior executive vice president for SPAR Marketing Services was her industry's leading producer for eight consecutive years before being diag-nosed with breast cancer in 1994. Since then she has written five award-winning books and leads The Cancer Club, the world's largest provider of humorous and helpful products for people with cancer. Christine and Harry and their family live in Minneapolis, Minnesota.You can visit Harry and Christine at www.beckwithpartners.com.