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You, Inc. - Discover the C. E. O. Within!
As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you. Here Beckwith teams up with his wife, motivational speaker and sales director Christine Clifford Beckwith, to provide tips, anecdotes, and insights based on their 30 years of selling experience. Written in a traditional homespun style, the Beckwiths offer doses of humor and practical knowledge to anyone who wants to learn how to seal the deal and thrive in business.
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You Can't Steal Second With Your Foot on First
This book is great for anyone thinking about starting their own business. If you have any insecurities about leaving the world of jobism, they will all disappear after reading this book. This book was written back in 1995 and boy didn't Hedges call it right?Many of those people who hung their hopes on a J-O-B now find themselves out of work and attacked Hedges for this book and it's predecessor, "Who Stole The American Dream", are probably wishin they had listened to Hedges instead of attacking him.The very popular Rich Dad series of books is interestingly sending out the same message only to a larger audience---you must go from employee to self employed if you want to succeed. The best and fairest boss that you will ever have is the one you see every morning in the mirror.