-
Kellogg on Marketing
Kellogg On Marketing The second edition of this book provides Kellogg's unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. The book focuses on fundamental marketing strategy. These topics include: segmentation, targeting and positioning, consumer insight, building and managing brands, and marketing research. Faculty who authored chapters on these topics in the first edition has revised their chapters to reflect changes in the field. About the Author Alice Tybout is the Harold T. Martin Professor of Marketing and chairperson of the Marketing Department at the Kellogg School of Management, Northwestern University. She is co-academic director of the branding program at Kellogg, the author of dozens of articles for marketing journals, and a consultant for leading companies, including Coca-Cola, Dow, Phillips Electronics, and Searle. Bobby J. Calder is a Distinguished Professor of Marketing and Professor of Psychology at the Kellogg School of Management. Previously, he has taught at the Wharton School, University of Pennsylvania, and has been a consultant for Booz Allen and Hamilton. He has been a consultant to many companies (including Aetna, Bristol-Myers Squibb, Cemex, Coca-Cola, General Electric, General Motors, McDonald's, Motorola, Prudential, The Tribune Co., and TimeWarner).
-
The Speaking Tree
Inspirations keep life going on. Compiled from the BEST OF SPEAKING TREE this book contains a collection of inspirational articles that would appeal to your higher conscious and help you grow spiritually. The wise words in the book aim to soak-up all the negativity that life burdens us with thus enabling you to face life?s daily struggle with strength and motivate you to achieve more. A perfect escape for the soul the book is a refreshing read for all.
-
Vaastu
Vaastu secrets for a better life takes you through the interesting & fascinating world of vaastu, explaining the what, why and how in vaastu. Written in an easy and reader - friendly style, with tips galore.