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Big Data Marketing
Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing. Explains how marketers can use data to learn what they need to know Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) Provides a five-step approach in the journey to a more data-driven marketing organization Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.
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The Warren Buffett Way
Warren Buffett is the most famous investor of all time and one of today’s most admired business leaders. He became a billionaire and investment sage by looking at companies as businesses rather than prices on a stock screen. The first two editions of The Warren Buffett Way gave investors their first in-depth look at the innovative investment and business strategies behind Buffett’s spectacular success. The new edition updates readers on the latest investments by Buffett. And, more importantly, it draws on the new field of behavioral finance to explain how investors can overcome the common obstacles that prevent them from investing like Buffett. New material includes: How to think like a long-term investor – just like Buffett Why “loss aversion”, the tendency of most investors to overweight the pain of losing money, is one of the biggest obstacles that investors must overcome. Why behaving rationally in the face of the ups and downs of the market has been the key to Buffett’s investing success Analysis of Buffett’s recent acquisition of H.J. Heinz and his investment in IBM stock The greatest challenge to emulating Buffett is not in the selection of the right stocks, Hagstrom writes, but in having the fortitude to stick with sound investments in the face of economic and market uncertainty. The new edition explains the psychological foundations of Buffett’s approach, thus giving readers the best roadmap yet for mastering both the principles and behaviors that have made Buffett the greatest investor of our generation.
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Leading Apple with Steve Jobs: Management Lessons
A former Senior VP of Apple shares how Steve Jobs motivated people to do the best work of their lives Jay Elliot was hired personally by Steve Jobs, just in time to accompany him on the last of his historic visits to Xerox's Palo Alto Research Center, the visits that changed the course of computing. As Senior VP of Apple, Jay served as Steve's right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and HR. In Leading Apple with Steve Jobs, Jay details how Steve managed and motivated his people—and what every manager can learn from Jobs about motivating people to do the best work of their lives. Steve Jobs used the phrase "Pirates! Not the Navy" as a rallying cry—a metaphor to "Think Different." In the days of developing the Macintosh, it became a four-word mission statement. It expresses the heart of Apple and Steve. The management principles that grew out of that statement form the backbone of this book. Explains how to find talented people who will understand your objectives and be able to make a contribution to that effort Lists traits that can determine whether a person will be so committed to the vision that they will provide their own motivation Explains how to ensure that your employees hold an allegiance to the captain and to his/her shipmates, and also possess the ability to come up with original, unique ways to approach a problem, and be self-guided with a strong sense of direction Leading Apple with Steve Jobs will shift your thought paradigm and inspire you to assemble and lead innovative teams.
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The Art Of Constructive Confrontation
Constructive confrontation is a structured, systematic approach that decreases conflict and increases accountability by connecting the dots between what people want and what organizations need. Constructive confrontation reduces conflict in the same way it increases accountability; through clear and well-articulated expectations, follow-up, and recognition. Throughout the book, actual script elements are presented for use in constructive confrontation situations. These scripts simplify the process of initiating contact, establishing the context for a conversation, and focusing conversations on goal setting, making confrontation less threatening.
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The Seven Spiritual Laws Of Yoga
In recent years, yoga has exploded in popularity. Yoga means “union” in Sanskrit. The spiritual side of yoga is its profound power to unite body, mind, and spirit. The authors begin by exploring the eight traditional yoga branches, only one of which, asana, corresponds to the poses people typically associate with yoga. Chopra then shows people how to understand the seven spiritual laws that govern nature-and how to integrate these laws into our daily lives using meditation, breathing, asana, and other yoga practices. The book is filled with illuminating and fascinating stories from Vedic lore and from many spiritual traditions. Completely describing dozens of yoga poses, meditative techniques, and breathing exercises and complete with more than 70 elegant black and white photographs, this Chopra book is essential for anyone who wants to embrace yoga's spiritual potential and lead a happier, more abundant, more harmonious life. About The Author Deepak Chopra, is one of the bestselling authors whose books have sold more than 10 million copies. He has appeared on Oprah, Larry King Live, and many other major television shows, and has been featured on the cover of Time magazine. He runs the Chopra Center for Well Being in La Costa, CA. He has co-authored books with David Simon, the Medical Director of the Chopra Center and also the author of two Wiley books, Return to Wholeness and Vital Energy, which was chosen by One Spirit Book Club and Hay House Audio and won the 2001 NAPRA Nautilus Award for best health book of the year. Table Of Contents Preface: The Four Yogas Acknowledgments Introduction Part I: The Philosophy Of Yoga Yoga Is Union Soul Questions The Royal Path to Union The Seven Spiritual Laws of Yoga Part II: Meditation And Breathing Meditation: Calming a Turbulent Mind Moving Energy: Pranayama and Bandhas Part III: Yoga Practice Consciousness in Motion.: Yoga Asanas the Seen Spiritual Laws of Yoga Session Conclusion Recommended Reading Index
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ICON STEVE JOBS : The Greatest Second Act In The H
ICON STEVE JOBS : The Greatest Second Act In The History Of Business Young was the author of the first and classic unauthorized biography of Jobs, which took the story to 1986. This new book, now available in paperback, looks at Job's story thereafter -- in the context of his roots and early success -- to his current roost atop the entertainment and digital world. iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. iCon is must reading for anyone who wants to understand how the modern digital age has been formed, shaped, and refined by the most influential figure of the age-a master of three industries: movies, music, and computers. About the Author Jeffrey S. Young, the author of the classic unauthorized biography of Steve Jobs, Steve Jobs: The Journey is the Reward, first met Jobs in 1983 as one of the founding editors of MacWorld Magazine. A free-lance writer, he began his career as a reporter with the Los Angeles Herald-Examiner, and after MacWorld wrote for The Hollywood Reporter and worked for Forbes in the 1990s as its contributing editor from Silicon Valley, writing profiles and business pieces, including a very influential profile of Microsoft's Steve Balmer. In 1997, he co-founded Forbes.com. He is the author of Forbes Greatest Technology Stories (Wiley, 1998) and Cisco Unauthorized (Prima, 2001).