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Start-Up Marketing Strategies
11 Real-Life Cases of Indian Start-Ups Analyse real-life marketing challenges faced by start-ups from across the marketing mix of product, price, place and promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including health tech, fintech, media and entertainment, and fast-moving consumer goods (FMCG). Each case investigates the dilemmas faced by start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.
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Dance of Shiva and Other Divine Tales
The stories that await you are an exhilarating mix of devotion, history and myths! Dance of Shiva & Other Divine Tales explores the mysteries that lie behind some of our most ancient and revered temples—from Kanyakumari to Kanchipuram. Revealing the legends behind the origins of these temples and the wonders associated with them, these stories will delight anyone fascinated by Indian folklore. These timeless and enchanting stories narrate the triumph of good over evil; they portray god’s compassion towards man; they reveal the miracles worked by devotion. Immensely engaging and magical, the action in these narratives ranges over heaven and earth: Indra is punished for lusting after a sage’s wife; Narada uses his tricks to stop Shiva’s marriage to Parvati; Kannagi’s curse reduces Madurai to ashes; Vishnu saves Gajendran, the elephant, from the crocodile’s clutches … and much more. A collection that is in equal parts enlightening and enthralling. Read less
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The Psychology Of Money
Timeless lessons on wealth, greed, and happiness doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. How to manage money, invest it, and make business decisions are typically considered to involve a lot of mathematical calculations, where data and formulae tell us exactly what to do. But in the real world, people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In the psychology of money, the author shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important matters.
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The Everyday Hero Manifesto
For more than 25 years, leadership legend and personal-mastery path-blazer Robin Sharma has mentored billionaires, business titans, professional-sports superstars, and entertainment royalty via a revolutionary methodology that led them to accomplish rare-air results. Now, in this groundbreaking book, Sharma makes his transformational system available to anyone who is ready for undefeatable positivity, monumental productivity, deep spiritual freedom, and a life of helping others. In The Everyday Hero Manifesto you will discover: The hidden habits used by many of the world’s most creative and successful people to realize their visionary ambitions Original techniques to turn fear into fuel, problems into power and past troubles into triumphs A breakthrough blueprint to battle-proof yourself against distraction and procrastination so that you produce magic that dominates your domain Pioneering insights on adopting world-class routines that will lead you to achieve superhuman fitness and become the most disciplined person you know Unusual wisdom to operate with far more simplicity, beauty, and peace Part memoir of a life richly lived, part instruction manual for virtuoso-grade performance, and part handbook for spiritual freedom in an age of high-velocity change, The Everyday Hero Manifesto will completely transform your life. Forever.
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1001 Ways to Inspire
1001 Ways to Inspire Your Organization, Your Team and Yourself presents a profound model of four personality types. It offers a simple diagnostic test to help you figure out your own personality type and understand what motivates others. The knowledge you gain from this book will give you the power to deal more effectively in every interpersonal situation you face. Perfect for entrepreneurs, managers and business people at all levels.
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Hidden Dangers Of Meditation And Yoga
Most of the millions of people practicing meditation or yoga put themselves at risk everyday by not knowing the dangers of meditation. In this unique book, Del Pe reveals secrets about the dangers of meditation not available in any other book, audio or video programs about meditation or yoga. Full of safe and practical meditations, this book will teach you how to meditate safely and effectively and "play with your sacred fires" without getting burned by applying the science and art of meditation. Learn how to awaken the 3 anchor points of your Soul in your body safely during meditation. Discover that you have 12 chakras, not 7and what it means for your meditation. Know what types of meditation are harmful for pregnant women, young children and those with hypertension, heart disease, glaucoma, AIDS and cancer. How and why you can be fried by combining meditation and yoga techniques incorrectly. Know when your child is too young to do meditation or yoga. Understand how smokers, alcoholics and drug users can be helped or harmed by meditation and yoga. How to create the right meditation space for your best meditation experience. Why you can't achieve spiritual growth or enlightenment without activating your kundalini and sacred fires and how to do it safely. 3 simple methods anyone can use to achieve Samadhi, the ultimate meditation experience
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Gandhi the Man .
The Story of a Great Soul, the Power of Nonviolence. Gandhi's face is instantly recognizable. But who was he? How did this young lawyer transform into the 'great soul' who led 400 million Indians in their nonviolent struggle for independence? Easwaran, who grew up in Gandhi's India, offers answers which are important both historically and personally. He gives a moving account of the turning points and choices in Gandhi's life that made him not just a great political leader but also a timeless icon of nonviolence. Gandhi's inner transformation, the essence of this biography, contains an urgent message for us today. Non-violence, Easwaran explains, is a practical method for resolving problems, healing relationships and raising the quality of our lives. It is a skill that is essential for the evolution and perhaps even the survival, of our civilization.
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A Million Thoughts:Learn All About Meditation from
Each one of us is a master of infinite possibilities at a universal scale. Through meditation we experience our own magnificence; Our true potential. Drawing on his experience of thousands of hours of earnest and strenuous meditation, renowned sage Om Swami pens a guide to help channelize unruly, futile thoughts and turn them into productive energy. A Million Thoughts shows how to meditate correctly, how to practice various styles of meditation and how to become proficient in the many yogic practices that will lead to the final stage of Samadhi — the ultimate spiritual self-fulfillment. Brimming with firsthand experiences and references from ancient texts, this brilliant book is most suited for the modern reader who wishes to master the art of meditation!
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The 5 AM Club:Own Your Morning,Elevate Your Life
Legendary leadership and elite performance expert Robin Sharma introduced The 5 AM Club concept over twenty years ago, based on a revolutionary morning routine that has helped his clients maximize their productivity, activate their best health and bulletproof their serenity in this age of overwhelming complexity. Now, in this life-changing book, handcrafted by the author over a rigorous four year period, you will discover the early-rising habit that has helped so many accomplish epic results while upgrading their happiness, helpfulness and feelings of aliveness. Through an enchanting—and often amusing—story about two struggling strangers who meet an eccentric tycoon who becomes their secret mentor, The 5 AM Club will walk you through: ■ How great geniuses, business titans and the world’s wisest people start their mornings to produce astonishing achievements ■ A little-known formula you can use instantly to wake up early feeling inspired, focused and flooded with a fiery drive to get the most out of each day ■ A step-by-step method to protect the quietest hours of daybreak so you have time for exercise, self-renewal and personal growth ■ A neuroscience-based practice proven to help make it easy to rise while most people are sleeping, giving you precious time for yourself to think, express your creativity and begin the day peacefully instead of being rushed ■ “Insider-only” tactics to defend your gifts, talents and dreams against digital distraction and trivial diversions so you enjoy fortune, influence and a magnificent impact on the world
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Commando....
Michael Bar-Zohar and Nissim Mishal return with the intensely absorbing, fast-paced story of thirty of the boldest missions of the Israeli Special Forces. Packed with electrifying battles, raids in enemy territory and death-defying commando missions, Commando follows the lives and accomplishments of some of Israel’s most prominent figures. Captivating and eye-opening, it offers an opportunity to understand how these crucial missions shaped Israel and the world at large.
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The Mastery Manual
A life-changing guide for personal and professional greatness! The Mastery Manual is packed with real-world ideas and practices that will get you to world-class quickly. The book comprises 36 life-changing modules, each of which will help you take your business and your life to the next level. Reflect on how you are working and living and commit to making course-corrections to get better. Think about what needs to happen during your day in order for you to feel you have lived fully and greatly. Robin Sharma reveals pithy yet profound thoughts that will revolutionize your way of living and make you master of your world.
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Sherlock Holmes and The Plague of Dracula
After Mina Murray asks Sherlock Holmes to locate her fiancee, Holmes and Watson travel to a land far eerier than the moors they had known when pursuing the Hound of the Baskervilles. The confrontation with Count Dracula threatens Holmes' health, his sanity, and his life. Will Holmes survive his battle with Count Dracula?
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Undercover in High Heels
Hollywood can be a Killer. Secret Affairs, hunky gardeners and housewives desperate enough to bare it all welcome to Magnolia Lane, TVs hottest new prime time show. A place where L. A. shoe designer Maddie Springer should be in fashion heaven. That is until the body of a rising young starlet is found dead on the shows set. Now its up to Maddie to sift through a leading lady with a secret, an actor on the verge of a nervous breakdown, a sexy cyber scandal and one tabloid reporter wholl stop at nothing to get the story of the century. Not to mention Maddies hot cold relationship with the cases familiar lead detective, Jack Ramirez. In a world where secrets, lies and deception can earn you an Oscar, Maddie plays the role of a lifetime to catch Hollywoods hottest killer. But if she doesnt watch her step, Maddies fifteen minutes of fame just may be her last.